Castrol to become a main sponsor of UEFA Euro 2008

Castrol aren't massive when it comes to brand marketing but their press release states that the Euro 2008 audience "overlaps strongly with the brand’s own 45 million engine oil customers" and continued:

"Castrol welcome the opportunity provided by the sponsorship agreement to highlight their product strengths and fierce brand competitiveness, within the exciting atmosphere of sporting passion. The partnership with UEFA EURO 2008 provides an ideal showcase to project the brands' commitment to the values of passion, technical progress, performance and teamwork that it shares with football."

Lars-Christer Olsson, UEFA CEO, said:

“We welcome Castrol as a new sponsor to our global family supporting the UEFA European Football Championship. The addition of Castrol proves what a strong property the UEFA EURO has become in the global sports market. It is the second biggest sporting event globally in terms of TV viewers and continues to attract massive participation and involvement from fans and non-fans alike, drawn to the drama and excitement that comes with top national team football.”

Castrol weren't on my list of probable sponsors. You would have thought a big telecoms company such as Vodafone, T-Mobile or a global retailer would have. But good luck to them.