03 February 2008

JJB Sports Not Happy With New Shirt Design

JJB Sports aren't happy chappies! They've complained about the new Egnland Shirt design and say it'll lead to even lower sales given that England haven't qualified for the Euro 2008 finals.

Chris Ronnie who is JJB's new chief executive, said: "We don't think that Umbro has gone about the design in the right way."

He went on to say that they had to heavily discount the England kit to shift it. But with the new England away shirt being released this week, wouldn't they have to do it anyway? Last year they apparently had record profits, now everthing is so terrible - mmm. Me thinks they bought too many England shirts and now we haven't qualified, they're in the stink.


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