Kia Motors Joins The Sponsor List

Joining Coca Cola, BenQ, Carlsberg, JVC, Mastercard, Adidas and Continental Airlines, Kia Motors has decided to use the Euro 2008 tournament as a vehicle to promote their brand by being the official motor sponsor of a variety of UEFA competitions.

"This sponsorship, fittingly signed on this historic day for Kia Motors, will give a big boost to our brand awareness, not only here in Europe but also among the huge audience of football fans throughout the world," said Kia Motors President Chung Eui-sun.