Broadcast Rights Agreed for Norway
YLE and MTV3 (?) have been chosen as UEFA's Euro 2008 broadcast partners for Norway, which now means the deals have been sorted for all the Nordic countries. The good thing for Norway is that they'll all be shown on the free-to-air YLE channel with highlights being shown on MTV3.
Personally, I think it's a great idea that UEFA has moved to sell the TV rights on a nation by nation basis as it maximises their revenue and prevents international media companies taking a monopoly on the rights.
Labels: TV Rights


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